Put a source behind the sale
Break revenue down by traffic source, referrer, campaign or landing page. See where your customers began.
Revenue attribution
Know which visits
turn into revenue.
A busy website is a good start. Paying customers tell you more. Connect your payments to the people and sources behind them, so you can see what your traffic is worth.
example.com
Product previewRevenue overview
Last 30 days · USDNet revenue$9,840.00Payments, with refunds accounted for
Payments received126From your connected provider
Refunded$160.00Included in net revenue
Revenue by source
One payment. A little more context.
O
Curious OtterAnonymous visitor
Google/pricingPayment
Payment received$79.00
See the source and journey attached to the sale.
Follow the customer's journey
Open a visitor profile to see attributed payments alongside the pages they explored and the actions they took.
Keep the numbers useful
Review payments, refunds and net revenue. Report in each currency separately, without blending different currencies into one total.
Revenue · In context
The payment is the ending. See what led to it.
A purchase makes more sense when you can see the visit around it. Stattr connects confirmed payments to recorded activity, giving you the context to decide what to do next.
What you can do
- Trace a purchase back to its visitor and arrival source.
- Compare the revenue attributed to campaigns and landing pages.
- Keep unmatched payments visible as unattributed revenue.
StripePaddleLemon Squeezy
Getting started
From setup to a clearer picture.
Connect your payment provider
Follow the setup instructions in your website settings to connect Stripe, Paddle or Lemon Squeezy.
Link the visit to checkout
Pass the visitor token to checkout, or identify a signed-in customer after obtaining consent.
Follow the money back
When your provider confirms a payment, review its attribution in your revenue reports and visitor profiles.
A closer look
Before you get started.
Which payment providers can I connect?
Stattr currently supports Stripe, Paddle and Lemon Squeezy. Setup instructions are available in your website's integration settings.
How soon does a payment appear?
Revenue is recorded after your connected payment provider reports it. Timing depends on the provider's delivery. Visitor timelines place the payment at its reported occurrence time.
What happens if a payment cannot be matched?
It remains in your revenue report as unattributed revenue. Passing the visitor token into checkout helps connect payments to their visits.
Are custom event values counted as revenue?
Revenue reports use payments confirmed by your connected provider. A value attached to a custom event is reported as event data.
Keep exploring
The rest of the story.
From visitor to customer
Make your next marketing decision with revenue in view.
Bring your traffic, journeys and revenue into view with Stattr.