See the routes into your site
Explore referrers, search engines, social networks and AI platforms. Give incoming traffic a useful starting point.
Traffic acquisition
Find out where
your customers begin.
A search result. A shared link. A conversation with an AI assistant. See how people find your website, then connect those sources to the revenue they bring.
example.com
Product previewWhere customers begin
Last 30 daysVisitor arrivals9,250
Top sourceGoogle
Attributed net revenue$9,840
| Source | Visitors | Revenue · USD |
|---|---|---|
| 4,820 | $4,960 | |
| 2,160 | $3,200 | |
| 840 | $0 | |
| 520 | $0 | |
| 410 | $1,680 | |
| 310 | $0 | |
| 190 | $0 |
Bring campaigns into focus
Use source and campaign tags to distinguish the links you share. Review the landing pages people reach first.
Compare attention with revenue
Connect a payment provider to see revenue by source, referrer, campaign and landing page. Make decisions with sales in the picture.
Acquisitions · In context
Traffic tells you who noticed. Revenue shows who acted.
A mention can bring a burst of attention. A smaller source can bring your next paying customer. Use acquisition and revenue reports together to understand what each source contributes.
What you can do
- Find new sources in your referral reports.
- Track tagged links across your campaigns.
- Review attributed revenue alongside the source of the visit.
Getting started
From setup to a clearer picture.
See where visits start
Install the tracking script to record available referrers and landing pages as people arrive.
Tag the links you share
Add source and campaign parameters to make your own campaigns easier to recognize.
Connect acquisition to sales
Set up revenue attribution to discover which sources and landing pages are attached to confirmed payments.
A closer look
Before you get started.
Can Stattr show traffic from AI platforms?
Yes. Acquisition reports include an AI platforms view for recognized referrers. Visibility depends on whether the referring platform or browser supplies referral information.
How are campaigns tracked?
Stattr reads available utm_source and utm_campaign parameters, as well as the ref source parameter. Use consistent tags on your links and allow those parameters in your tracking settings.
Why might a visit have no referrer?
Direct navigation, some apps, private browsing settings and other referral restrictions can leave a visit without a referrer. A missing referrer does not always mean the address was typed directly.
How is a source connected to revenue?
A matched visitor token or consented customer identifier links the payment to a visit. Revenue uses the visitor's recorded last arrival details, falling back to first-arrival details when needed.
Keep exploring
The rest of the story.
From visitor to customer
Find the sources worth showing up for again.
Bring your traffic, journeys and revenue into view with Stattr.