Measure the actions you care about
Choose the moments that matter to your website: a sign-up, a trial start, a demo request or an opened checkout. Record each as a custom event.
Events & conversions
See the actions
that lead to customers.
A pageview tells you someone was there. A trial start, sign-up or checkout action tells you what they did. Track the moments that matter and follow them through the visitor's journey.
example.com
Product previewActions worth understanding
Custom events · Last 7 daysTrial started46Recorded events
Demo requested23Recorded events
Checkout opened18Recorded events
The actions you chose to measure
| Event | Count |
|---|---|
| Started trial | 46 |
| Requested demo | 23 |
| Opened checkout | 18 |
Event counts describe recorded actions. Confirmed payments are tracked separately.
The context around a conversion
O
Curious OtterAnonymous visitor
- /pricingPageview
- Opened checkoutCustom event
- Payment receivedConfirmed by Stripe · $79.00
Put an action in context
See recorded events in the visitor's timeline, alongside the pages they explored and any attributed payments.
Keep actions and sales connected
Custom events reveal intent. Payments confirmed by your connected provider show the purchase. Explore both in the same visitor journey.
Events & conversions · In context
Understand the steps around the sale.
The useful part of an event is often what happened around it. Stattr helps you follow a visitor from the page they landed on to the action they took, then on to the purchase when revenue is attributed.
What you can do
- Review custom event counts in your event reports.
- Record a named interaction with a tracking call or marked button.
- Follow recorded actions in order within the visitor's sessions.
Getting started
From setup to a clearer picture.
Choose your key actions
Give each important action a clear name, such as Started trial, Requested demo or Opened checkout.
Add the event
Record it when the action occurs, or mark a button to track its clicks. Add an optional value and unit when useful.
Explore the journey
Review event totals, then open visitor timelines to see the activity and any attributed purchase around those actions.
A closer look
Before you get started.
Which interactions are tracked automatically?
Pageviews are recorded by the tracking script. For other actions, send a custom event or mark a button with an event name. Stattr does not automatically capture every click, form value or page text.
Can I track a completed sign-up or trial?
Yes. Send the event after your application confirms that the action succeeded. A click event records a click; it does not by itself confirm that a sign-up or purchase completed.
Are event values treated as revenue?
No. Event values are custom event data. Revenue reports use payments confirmed by Stripe, Paddle or Lemon Squeezy, and matched payments appear in visitor journeys.
Can I see the events from one visitor?
Yes. Open the visitor's profile and filter the timeline to Events. You can switch back to all activity to see pages and attributed payments in context.
Keep exploring
The rest of the story.
From visitor to customer
Give your most important actions a place in the story.
Bring your traffic, journeys and revenue into view with Stattr.