Skip to content
Web analytics, connected to revenue

From a new visitor
to your next customer.

Watch traffic arrive in realtime. Follow the pages people explore, see the actions they take, and connect their purchases to the visit that started it all.

Start tracking View live demo

One tracking script. Real visitor context. Payments connected.

A visit, in contextVisitor journey
O
Curious OtterAnonymous visitor · Google
New visit
  1. Arrived from Google/ · Landing page
  2. Explored the pricing/pricing · Pageview
  3. Opened checkoutCustom event
  4. Became a customerPayment received · Stripe
    $79.00
Google /pricing Customer$79

Illustrative journey with sample data

Start with one script

Add Stattr to your site and see traffic arrive.

Connect your payments

Stripe, Paddle, Lemon Squeezy

Keep identity optional

Anonymous profiles. Identification with consent.

The full picture

The visit. The journey. The sale.

Move between the details of a single visitor and the bigger picture of what brings customers to your website.

example.com
Product preview

Revenue overview

Last 30 days · USD
Net revenue$9,840.00Payments, with refunds accounted for
Payments received126From your connected provider
Refunded$160.00Included in net revenue
Revenue by source
One payment. A little more context.
O
Curious OtterAnonymous visitor
Google/pricingPayment
Payment received$79.00

See the source and journey attached to the sale.

Product illustration · sample dataExplore revenue
Four connected perspectives

Understand what happens.
Decide what happens next.

Bring your traffic, visitors and revenue into the same conversation.

01Revenue

Find the traffic that pays.

Connect purchases to their source, campaign, landing page and visitor. Understand the value behind the visit.

Payment attributionVisitor revenueRefunds included
Explore revenue
02Visitors

Meet the visit behind the numbers.

Move from realtime traffic to individual timelines. Follow recorded pages, events and purchases in order.

Realtime activitySession timelinesConsent controls
Explore visitors
03Acquisitions

Know where your next customer came from.

Explore search, social, AI referrals and campaigns. Find the sources that bring people in and lead to purchases.

Search, social & AICampaignsRevenue by source
Explore acquisitions
04Events & conversions

Spot the moments that move people forward.

Track sign-ups, trial starts and checkout actions. See meaningful events alongside the visit and the purchase.

Custom eventsMarked interactionsConversion context
Explore events & conversions
Make the connection

Your website is already telling a story.
Start following it.

01

Let the visits in

Add your website and install the Stattr script. Open realtime analytics to watch incoming traffic.

<script src=".../js/script.js">
02

Bring payments into view

Connect your payment provider and link checkout to the visitor. Give each purchase a starting point.

StripePaddleLemon Squeezy
03

See what becomes a sale

Explore a visitor timeline, find the sources attached to revenue, and choose where to focus next.

Explore attribution
Visitor context, with control

A useful journey.
An optional identity.

Start with anonymous visitor profiles. Connect a name or account only when your website has permission, and remove the identity when consent changes.

See how visitor profiles work

Anonymous by default

  • No analytics cookies
  • Names and account links require consent
  • Individual profiles stay private to owners and admins
  • History follows your retention settings

Returning visits are linked when the same user is identified with consent.

A few useful details

Know what you are getting.

A clear picture of your website, from arrival to action.

What can I see in realtime?

The realtime dashboard updates with recent visitors, pageviews and incoming activity. Individual profiles give you the recorded journey, including attributed payments once your connected provider reports them.

How do visits connect to revenue?

Connect Stripe, Paddle or Lemon Squeezy and link checkout to the visitor. You can also identify a signed-in customer with consent. Confirmed payments can then be attributed to their visit and traffic source.

Do I need to identify every visitor?

No. Profiles start anonymous. Identify someone only after obtaining consent. Anonymous identifiers rotate daily, while consented identification can link returning visits.

Can I track actions before a purchase?

Yes. Record custom events for sign-ups, trial starts, demo requests or checkout actions. See the totals in event reports and follow those actions within individual visitor journeys.

Room to grow

Start with your first visitor.

Choose a plan around your websites, monthly traffic and the history you want to keep.

Start tracking
Be there for the next visit

Your next customer is on their way.

See where the journey begins. Understand what makes it a sale.

Start tracking View live demo